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Are you thinking of starting
an online business or bringing your business to the web? Do you
need to investigate a web site or find out more about your
particular market?
Well whatever you needs are, you
are in luck, because I will show you (the mostly free) tools that
you can use to find out everything you need to know about your
competitors.
I call it competitive e-telligence research.
It is also a great way to find
potential partners or find out more about them.
Below is a list of the essential
web site and domain name research tools available. Now start
digging super sleuth!
whois.net
- Domain research must start with a whois search, it allows you to
find out who the owners, hosts and contacts are related to the
domain in question.
alexa.com
- Probably the most important or at least the most known
competitor web site research site. It gives free traffic metrics,
search analytics, demographics, and more for websites. Also has
the famous Alexa ranking, which allows you to know just how
popular your competitors site really is.
w3spy.net
- W3Spy.net is a free online service where you can gather
information about every website currently registered on the
internet. Our software compiles data from various sources in
real-time and presents you with a comprehensive report. Using our
service its completely free, and there is no daily lookup limit.
ispionage.com - Very important keyword research tool. Tells you page rank, domain
age and what keywords (if any) this domain bids on using pay per
click advertisement/
spyfu.com -
Allows you to download your competitors keyword advertisement. They
also have what they call RECON files and Ad history reports and
other neat reports. The deeper data you have to join and/or pay
for.
KeywordSpy.com
-
Through this keyword tool and
keyword software, you can perform advanced keyword research and
keyword tracking to study what your competitors have been
advertising in their Adwords campaigns and Other PPC campaigns.
You can now get complete in-depth analysis, stats, budget,
affiliates & ad copies of your competitors.
Compete.com
- Preform easy side by side comparison
between your and competitor's sites. Compete's data
comes from a statistically representative cross-section of 2 million
consumers across the United States who have given permission to have
their internet click stream behaviors and opt-in survey responses
analyzed anonymously as a new source of marketing research.
Archive.org
- The
Internet Archive, is building a digital library of Internet sites
and other cultural artifacts in digital form. Like a paper library,
we provide free access to researchers, historians, scholars, and the
general public. This means you can see anyone's web
site as it looked in the past. Great tool for competitive
intelligence research!
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